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Monday
Jul082013

Now Summer is REALLY here!



Summertime means different things to different people.  For kids, a chance to socialize, hit the beach, and maybe crack open a good book (too small a percentage, unfortunately).  Nothing much changes for the adults in the room, except maybe a vacation with the kids, and a shift of cooking location to the great outdoors.  Up in the high desert, where Weiser Family Farms tends their crops, it's melon time, the culmination of many months of planning, planting, and praying.  Well, our prayers, and we hope yours, have been answered.  Our melon harvest has begun and the crop looks great! If all goes according to plan, we should have you stocked for months to come, all through summer and into the very early part of fall.  

We are often asked what makes our melons so delicious.  Is it our choice of seed varieties? Yes.  Is it our fantastically great growing area, So Cal's high desert region, with it's blazing hot days and remarkably cool nights? Yes.  Is it months of tender loving care? Why, of course.  It's all those things.  A wonderful combination of things that yield some of the tastiest and sweetest melons anyone could hope for.  We are so fortunate to be in the position to bring you what we've determined to be the best melons for our growing area and to be able to bring them to you direct at your local farmers' markets around the southland.  The only thing that rivals the pleasure we get from growing our crops is the satisfaction we get from seeing our customers enjoy them and telling us about it directly.  We can't be at every market every day so we are again fortunate to live in this age of social media.  Hopefully you are aware that you can interact with us not only on this site but also on Facebook (/weiserfamilyfarms), Twitter (@weiserfarms), and Instrgram (weiser farms).  Check us out, but more importantly, talk to us, let us know how you are enjoying this year's crop, and for gosh sake, take pictures and post the heck out of them!  You are part of the family, you should share our fun and excitement!  Tag your pictures with the hashtag, #wffmelons.

Thanks!  This Summer is going to be sweet!

 

Sunday
May192013

Chef Ludo's Visit

Hey everyone.  We are very honored to recently have Chef Ludo Lefebvre visit our farm in order to shoot a short piece about potatoes.  You may know Chef Ludo from Top Chef Masters season 2, his pop-up resutrant Ludobites, or from his new resesturant Trois Mec with Jon Shook and Vinny Dotolo from Animal.  This short film all about potatoes is from filmmaker David Gelb.  David Gelb was the man behind documentary hit, Jiro Dreams of Sushi.  Check out the video below and the pictures from when Ludo stopped by the farm.

Ludo Lefebvre: On Potatoes on Nowness.com

 

 

 

 

Sunday
Mar102013

A Good Excuse to Eat Potatoes

Happy St. Patrick's Day everyone!

One thing we never need here at Weiser Family Farms, is an excuse to eat potatoes.  But hey, let's do it anyway! Everyone drink and be merry this St. Patrick's Day, but don't forget to eat some potatoes!  Check out this recipe that would be awesome with some cornbeef:

Cheese Scalloped Potatoes

Ingredients


1/4 cup chopped onion
2 tablespoons butter
2 tablespoons flour
1 1/4 cups milk
1 cup grated Cheddar cheese
Salt and pepper
3 potatoes, peeled and thinly sliced, not rinsed

Directions


Preheat oven to 350 degrees F. Cook onion in butter until soft, add flour and cook for 2 minutes, whisking. Whisk in milk and cook until thick and bubbly. Remove from heat and add 3/4 cup of cheese, stirring until melted; season with salt and pepper. Layer half of potatoes in a baking dish and sprinkle with salt and pepper. Cover with half of sauce. Layer remaining potato slices on top of sauce and season. Top with remaining sauce and sprinkle with remaining cheese. Bake, covered, for 30 minutes or until potatoes are tender.

Courtesy of Food Network and Emeril Lagasse

Sunday
Feb172013

Sunday Funday in Claremont

Hey everyone.  This week we wanted to highlight one of the farmer's markets that we frequent: The Claremont Farmer's Market. In my opinion this is one of the best farmer's markets in the Inland Empire.  The people are so nice and the vendors are equally awesome.  It is not a huge market, but they have a great variety of produce, bread, Middle Eastern food, Honey and flowers.  

And of course, our produce can be found there.  Every Sunday you can come by and say "hello" to Sarah and Esther.  A mother and daughter produce team who know almost everything about everything.  So if you have any questions about how to cook your potatoes that week ot how to pick out the right melon, just ask!

The market is also in the center of the Claremont Village, which is just a really nice area to hang out on a Sunday morning/afternoon.  There are several resturants within walking distance including a Starbucks and Some Crust Bakery.  The market is also very close to one of my favorite record stores: the infamous Rhino Records.  

 

The Claremont Market is every Sunday from 8am to 1pm on Second Streey between Indian Hill Blvd. and Yale Ave.  Come by this weekend and say "hi!"

Sunday
Feb102013

God Made A Factory Farmer

Like most people I am sure you watched the Super Bowl.  And if you did, you might have seen a Dodge commercial about farming.  In my opinion,  the Dodge commercial was a little corny and boarding on exploitative.  You can watch that video here.

Right after the original Super Bowl ad aired, there was a spoof of the commercial that was made by Nick Wiger and uploaded to Funny Or Die.  People sometimes say things are "funny because they are true."  Well, this video is just true.  So true, that it is hard to see what is funny.  You can watch the video below.